深圳市松江區3.次種植業普查表領導班子組工作室 中共松江區委宣傳部
文件
滬松農普辦〔2016〕4號
guanyujinxingsongjiangqudiercizhannongyededabufenqingcha
xuanchuandianzuogongzuodetongzhigeshi
gezhen、xiandao、jingjishihuigongyijifaqunongpuban,gezhiguanzhurenbumenguanlijigejutixinwenxinwengongsi:
根據《上海市松江區人民政府關于本區開展第三次農業普查的通知》(滬松府[2016]8號)文件精神,為加強對本區第三次農業普查宣傳工作的組織領導,切實做好第三次農業普🍌查的社會宣傳動員工作,確保農業普查工作順利進行,現就社會宣傳動員工作的有關事項通知如下:
yi、jiaogaoguanxinlinguochouyangdiaochadeshidaihuodongtuiguangdaidongzuogongzuo
nonggenghechashijinyidabuzhixiao“nongcunjinrong”fazhanqianjingqushibianhuaqingkuangfashengdetedajibenguoqingguolidiaocha。quwei、qudifangzhengfuyi♎changgengjia🎀zhongshinonggenghechazuogangwei,qiyegaohaobenqudisicinonggenghecha,eryansongjianggengjiadijihua“nongcunjinrong”zuogangwei、kexueyouxiaosheding“nongcunjinrong”zuixinzhengce、jinyidabujiakuaituijin“nongcunjinrong”fazhanqianjingqushi、shidebenqudachengnonggengxianjinhua、jinyidabujianqixiaokangshuipingshehuizhong,gengjushizhiguanzhongyaodezuoyong。
gezhen、jie、shenghuojiyilianhejingkaiquhegeshiguanzhinenggangweiyaoduofangmianrenqingnonglindiaochaxuandaofangangulishiqingdeweibenzhigongzuodeyiyihejinpoganxing,tongguobenjiqu、benzhinenggangweixianshi,mingquetuchu,youdasuan、youduixingzhishidikaizhanyewuzuzhixingshigezhonggeyang、ziyuanchongshideshichangxuandaofangangulishiqing,shishehuishanggecengcihesuoyoudiaochawutibiaoda、xiezhu、buzhichinongchanpinjiagongdiaocha,querendiaochagongzuoyiqieshunlijijikaizhan,🦹querendiaochajiegaoshijikekaoxing。
er、nonglinmuhechaxiaoyuanxuanchuanbangongdezongtimubiaoxiangmuhezhuyishezhi
benquzaizhecinongyekejidiaochacehuahuodongcehuashiyejiangkeyiyizhaodiaochadasuan、diaochadengjiyushujuwenjianchuli、ziliaogongbu🌠yujianshecaozuodengzhejigejiaduanqu,bingdapeibutongdejiaduandechengjiuhejiegoutezheng,youzhuyao、youcaiquxingdigaohaocehuahuodongcehuashiye。
(一)普查準備階段(2016年12月31日之前)
mouzhongjieduanzhong,bixuyaoyi《zhongguoguozhongguorenminqunzhonggongheguotongjifenxifa》、《geshenglvzhijidihechashehuihuadaodefagui》、《disangediancigeshenglvzhijidihechazuoyezhidingyigeguihua》、《zhengzhoushisongjiangquzhongguorenminqunzhongzhongyangzhenzhengfuzhiyubenquluoshidisangediancilvzhijidihechadegaosu》dengweicuxiaozhuxianrenwu🌌,yonglicuxiaolvzhijidihechayibanmude、xianshiyiyi、hechayibandeneirong、hechadexiangqinduixiangdeshehuihuadaodefalvyiwudeng。jifashehuihuawenhuajieduilvzhijidihechahexinxingdeshuxi,tishenghechadexiangqinduixiangshishishuiwushenbaohechazhiliaodezishengxing;jiezhugebuzhongyangzhenzhengfuhemiqiexiangguanxingye,jixujiaqiangduilvzhijidihechazuoyedetuanduiyibashou;quebaoanquanhechazuoyederenyuanyizhao♒falvguidingluoshihecha,dedaoyougaoxiaolvdehechadashuju。
benjieduanzhong,yaozugouheliliyongguangbowangluoxinwenxuandaocehuagoujianxingqianghefusheweihaimianguangdejiben꧙tezheng,zengtianwangluodianshiji、baokanjiwangluodeng♌guangbowangluoxinwengongyihuodongxingguanggaodexuandaocehuatuisong,yijiashangdabenquzhannongyededabufenqingchaguangbowangluoxinwenxuandaocehuazhenduixing。
(二)普查登記、數據處理及評估階段(2017年1-5月)
zheyizhongshihou,changjianjizhonghuashixuanchuanhuayuyuyediaochaguanyu defaling、falvfaguishenzhiguifanlexingyasuowenjiandejuyouxuyao,zhongzhongzhizhongshishixuanchuanhuaxianjizhongyangzhengfuduiyuyediaocharenwuqiangyouxiaoderenyuanhejijidixingdongzhichixitong;geguanyu zhengfushejidaobu𒁃menmibukefenyaozuohaolianhezuozhandedehezuojingshenliliang;diaochayuanbaituoguzhang chixushoufadiaochaderenwufengge;diaochamubiaojijidixingdongjiaruyaozuohaodiaochadejulishishilunju。erqie,♊yaozhububaodaobenqutuijinyuyediaochaderenwuguzhang 。duiyuyediaochadengjiquanzhenggeguochengzhongdesiziweiguihouguoheguanyu zhengfushejidaobumendeyifachachuguzhang yaoshiyongmeijiequdaokuaisupuguangdu;duidiaochadengjiquanzhenggeguochengzhonghuichuxiandexinguzhang hexinguzhang ,shiyongguanyu jinriyaowenmeijiequdaoyaozuohaojieyishinanrenwu。
(三)資料開發應用及工作總結階段(2017年6-12月)
xiangyingshiqi,zhuzhongshijinkouyuyediaochachengguozhan,zhuzhongzuihaoyouguanyuxinxidebanbuhequanshi。huxiang,goujianyuyediaochazongjiefanwen、zuixianjindianxingzuotanhuizuoye,tuantijianxunzaiyuyediaochazuoyezhonghuijuchudezui🎉xianjindian🦄xingganrenshiji。
san、nonggengchouyangdiaochayichuangongzuodegongsilingdaobanzihegongzuorang
1、繼續加強老板,等級分類負責任。benqujiciyuyechouyangdiaochacehuahuodonggongzuoshangshizhong“quanbuguifanyinlingzhe、fenjifenleifuzeguanli、zhinenggangweixietongzuozhan、geziluxucanyu”dezhunze,youqujiciyuyechouyangdiaochayinlingzhebanjigongzuoshangshihequweicehua💫huodongbuquanbuguifanjitijiegouxiangxiediao。gezhen、chengshi、jingjitiaojianjimukaifaquhefenbieguanzhinenggangweiyaojiaozhenjitijiegou,rongqiazhendui,shangshangxiaxiaduijie,jijixiangshangzhuahaobendihuaqu、benzhinenggangweidecehuahuodongguligongzuoshang。
2、清晰職能,貫徹落實不力。gezhen、jiehechengshifazhanjimudejingjikaifaquyaojixujiaqiangduinongpuchuanboshiyedexieshanghejutihuazhidao,goujianxianshidezhixingjutihuadechuanboniandujihua,bingyunyingbutongchuanbojizhi,tongguocaiqusanzhongchuanboshoufa,damianjishenrudedishishichuanbohuodong,youxiaoquebaohechageshihoudechuanboshiyezhuirushichu;gegebuweimenhegegenonglinhechazuzhijigouyaogaosuyaozhongshichuanboshiye🦂,zhuangbeizhiyederenyuan;zugouliyongyuanshengqu、bendanweidechuanbojizhiheziyuangongxiang,shidangshishisan🌺zhongshoufadechuanbo。
3、慎重成效,突顯重要。gezhen、jieban、jingjitiaojianjishugongyishejiquhexiangguanliankeshiyaocaiyongshishishangdegongzuo,zaijutidejieban、ditiezhan、wenhuaguangchang、cunweihui、shenonglouqudenggonggongxinxihuodongfangshichangdidexianyaodiliweizhi,kaishezaihuwaicishanhuodongfangshipinpaiguanggaozhaopai、xuanyanghuachuchuang、xuanyanghuaqiangbao,binggenjujinzhixiyanxuanyanghuahua、zuohaozixunhuodongfangshidengduogefangshikaishidamianjixuanyanghua。lizhengzaixiangmuhefangshishang,yizhaozaidegongzuozhongxianzhutedian,guijuzhixiao꧅,kaojinshishi,kaojinbaixing,weinongmuyechouyangdiaochadegongzuodazaolejijideshehuicunzaijieriqifen。
fuliao:nanjingshisongjiangqudiercilinguohechacehuahuodonggongzuozhongshixingfanganzenmexie
中共松江區委宣傳部 松江區第三次農業普查領導小組辦公室
二○一6年8月八日
零件
沈陽市松江區3.次農業科技清查校園宣傳做工作落實設計方案
weiwanchengbenquqicicixiandailinguochouyangdiaochaxuanquancehuashiye,chengjiulianghaodedehuatishengtai,yibaozhengxiandailinguochouyangdiaochawanmeiquanmianshishi,tebiezhizuodingbenfangfa。ꦇbenfangfayouquqicicixiandailinguochouyangdiaochaguanyuanketizubangongchangsuoshihequweixuanquancehuabuyizhishiyanzhidingjihua。
一、宣傳單的原因和著重
xuanchuantuiguangdede:zengjindangjinshehuishehuigongzhong𒐪zhengquelijie、zhichengcaoyechouyang🎐diaocha,chouyangdiaochayinsu(nongmin、caoyezhanbiyingyunhu、caoyeyingyunchangjia)jijixingpeihemoqi、shixiantianbaozhiyuan,chouyangdiaochabenzhigongxiaoshuozuopinyifayiguichouyangdiaocha、jingyejingshenchouyangdiaocha,suoyihenzhuaanquanchouyangdiaochashunlishiyongshiyong,henzhuaanquanchouyangdiaochajieguowanmeishizhendema。
huodongtuiguangdezhongdiancun:zhulihuodongtuiguanglvzhijidichouyangdiaochadezhuyaozhenzhengyiyi,lvzhijidichouyangdiaochaderenqunyuwanfa,chouyangdiaochashouduandeduoyuanhuayuruanjian,yiguiyifachouyangdiaocha、zhenshichouyangdiaochayiqichouyang﷽diaochazhongyongchuxianchudegaoduanjinglihegaoduanfanpairenwu。
二、營銷的工作規劃
(一)準備前期和普查試點宣傳(2016年8-9月)
1、校園宣傳內容
jiazaibenqunongpucuxiaoshangban,zushihehexiebenquxiangguandexinmeitiduizongshangshidiandanweishangbanzuohaoxiaoxituiguangyouguanziliao,zhuzhongcuxiaochumuyediaochamudi、yuyi、diaochazuihexindeneirong、diaochadeduixiangdedeshehuidaodebiyaodeng,gengshencengcideyigejiaoyintigongdeshehuigejieduinongpuꦜshangbandeguanxinduheguanjianxingxingdezhidao。tuiguangyouguanziliaobenquchumuyediaochashangbancehuazhulihuidezuihe🌜xindexinnian。
2、宣傳廣告途徑
(1)在《songjiangbao》、songjiangguangbojiemudianyingtaifabuqqxiaoxinongpushidianquqqxiaoxi,baodaoyouguandegongzuojutiqingkuang。
(2)在《松江農業普查網》上刊登農業普查試點的相關動態。
(3)統一設計制作本區調查摸底階段使用的環保袋和農普試點的入戶調查紀念品。
(4)在試點鎮、村懸掛橫幅、制作宣傳板開展宣傳。
(二)全區業務培訓和調查摸底階段(10-11月)
1、宜傳內部
dapei《quanshengyuyediaochaguizhang》,tuchuxuanchuancehuasan、ciyuyediaochadezhushuayitu、diaochaderenqunhefanchou、diaochadewanfaheyongshijidiaocharenqunyingqieshilvxingdejinyiwudeng。baodaoไzenmexiebenqudiaochaxiangmuxuexixinꦯdongtai、xinxineirongdeng。
2、宣傳廣告策略
(1)在“上海♏松江門戶網站”、“松江統計網”、“松江農業網”等相關網絡媒體上,𒐪刊登農普宣傳信息等。讓社會各界了解農業普查、認知農業普查、積極支持和配合農業普查。
(2)選擇村委會、涉農小區、鄉里田間等公共場所懸掛橫幅。
(3)♐刊發相關農普知識。根據《全國農業普查條例》編寫通俗易懂的農普基本知識和政策規定的宣傳材料,在《松江農業普查網》、《松江報》以及本區相關的網絡上發布,配合農業普查工作的有效開展。
(四)普查登記前的宣傳月活動(12月)
1、推廣信息
yijushinongpubandezhidingzuzhi,yiquanqiu“chumuyeqingchatuiguangdianyue”he“tuiguangdianzhou”weixiandian,dachengtuiguangdiantiyan。jieheqilai《quanqiuchumuyeqingchaguanlitiaoli》、《shujufenxifa》detuiguangdian,duocuobingjujianxiaoduinongpuxiaoguo、jibenyuanze、guanjianfangshidetuiguangdianshixiao。zaibenqudefanweineidazaolejidiandenongpugongzuoꦓfenwei,shishijieguangdaqunzhongwanquanmingle,dingyichumuyeqingcha;shimeiyiweichumuyeqingchaduifang(zhongzhihu、chumuyeguimoxinghezuoxiaoshou💝hu、chumuyehezuoxiaoshouxingye)zhichixitong、tingquchumuyeqingcha,ranhoutigaoyifaxingzhengqingcha,shixianlaifangdengji,yibaozhengqingchazhidexiaoguo。
2、宣全手段
在宣傳月(2016年12月),全面實施包括以🐓電視、電臺、報刊、互聯網和戶外宣傳等各種宣傳媒介的農業普查公益宣傳工作,播放、刊發農業普查公益宣傳內容。
qishishipin。zaisongjiangshipintaidezhuyaoshidianshipindaodeqihuoshijianfanweiyinledianshilanmuzhong,chabo《guangzhoushisan、ciyuyekejichouyangdiaochacishanhuodongpinpaixuanchuanhuaguanggaotuiguangpian》,bingzaishehuishenghuoxinwenlei、jieshaoleiyinledianshilanmuzhongyifandongzimubandexingshisuoyinyuyekejichouyangdiaochapinpaixuanchuanhuaxuanyan,duanxintixingshehuishenghuogetiao🐓zhanxianheguangdaganbuxinnongcundangdijuminhuxiangpeihejianghuizhunbeideyuyekejichouyangdiaochatuoyun。
二是廣播。在100.9松江人民廣播電臺的正點或半點資訊和新聞播報中,插播農業普查宣傳口號。
三是報紙。在《松江報》的主要版面,刊發農業ཧ普查的宣傳畫或宣傳口號。12💫月底(入戶登記前),刊發農業普查公告,告知本區農村居民依法履行義務,配合農業普查。
sishishoujiweixinwangluo。zai“suzhousongjiangmenshihupingtaiwangzhanjianshe”、“songjiangbaiduzaixian”、“songjiangtongjibiaowang”、“songjiangzhanlinguodedabufenwang”dengxiangguandeshoujiweixinwangluomeijiequdaopingtaiwangzhan🍰jianshewangzhandenglu,🌺kanchuzhanlinguodedabufenqingchadeshixuanchuandianhuahuoshixuanchuandiankouhaobiaoyu,gaosuzhanlinguodedabufenqingchaxiangmujiushibakaishizhanlinguodedabufenqingcharenwu。
五是戶外宣傳。從2016年12月1日起,協調街鎮公益宣傳有關管理部門,開展農業普查戶外公益宣傳工作,在戶外公告欄、社區宣傳欄、♔文化生活廣場電子屏、村村通公交車和候車亭、地鐵郊區站點等社會宣傳媒介,刊登和播放農業普查宣傳畫、口號和公益宣傳廣告片等。
二、普查登記和數據處理階段的宣傳工作(2017年1-5月)
1、宣傳推廣介紹
jizhongdianxuandaoyunonglinyehechabiaoduiyingdeminshifalv、biaozhunyijinglikexingxingzipwenjianshangdejutiqingkuangbaogaoteshuyaoqiu,zhu🧜yaoshiranghecha🍒biaogouzaohanshuzhiqingshenmeyiguixiediaomoqihechabiao,zenyangcainengchongfencaiyongxiandaihuajitichanpinkaizhantongjidengji、shujutijiaoshenqinghedanganziliaohuibao。duihechabiaodengjijutibuzouzhongxianshendexinqingkuangbaogaohexinkunnan,chongfencaiyongduiyingshijianguangbomeitikaizhanjieyishinanshiqing。likexinwenbaodaoxiediaomoqihechabiaodexiandaihuajitiyouxirenwuheganrenshiji。ciwai,duiyexu xianshendechibao、jubao、duobao、manbaodengweifajudongxingweijudongquedingxiangyingdewangluoyulunducha。
2、宣傳畫的方式
(1)編發本區農業普查登記情況的工作簡報,及時反映農業普查登記工作動態。同時,組♓織新聞媒體實時報道本區開展農業普查登記活動的情況。
(2)及時了解和掌握普查登記過程中可能出現的各種情況,并有針對性地做好宣傳解釋工作,特別是對可能出現的遲報、拒報、虛報、瞞報等違法行為進行必要的輿論監督。把𒁏宣傳工作貫穿于普查登記工作的全過程。
(3)加大區鎮兩級農普登記情況工作簡報的頻率,及時反映登記進展情況。
(4)發放《致農業普查對象的一封信》,爭取普查對象的理解、支持和配合。
三、資料開發應用階段的宣傳工作(2017年6-12月)
1、宣傳推廣東西
gengxinnonglinyehechahexinshujuyuangongbao、nonglinyehechahexinchengjixuanchuandian。
2、宜傳策略
(1)在《songjiangbao》shangshangchuanbenqunongcunjinrongpudeshouyaoshujukugongbao。
(2)配合農普資料開發,在相關媒體上解讀本區三農普數據。
(3)其它相關的后期宣傳工作。
si、chanshengquyujiezhen、zhuyaobumenshanglianhexinjizhi,tuidongjiezhen、zhuyaobumennongpuxuanquanyunxing
1、gezhen、jiedaoban、jingjitiaojianjishushebeijianshequnongpubanjixiaoyuanxuanchuanhuaﷺzhengfubumenyaolian꧂xiben《liucheng》decaozuoanpai,shixingshiyongbendirenqu、benjigoushijishangdezhulikexingxingdenongpuxiaoyuanxuanchuanhuacaozuocehua,bingbaoqunongpubanbeiandengji。
2、daidongjiezhengedameitixuanchuandianjingzhundu
gezhen、chengshi、jingjishehuijishushuipingshejiguihuaqunongpubanjicehuahuodongbumen🐎yaoshuangcengmian、duodiyishijiaozaiquyuneixingdewenzhangwangluozhuliumeiti(ruwangzhi、juwei👍leishudeng)shangcehuahuodongnongmuyediaochadeshejiwangzhanneirong,fanchounongpubenzhigongzuodedeyingxiang,jijichongfentixianwenzhangwangluozhuliumeitidexiaoguo。
3、gezhen、chengshi、shichangjingjigongyidajianqunongpubanronghequnongpubantuijinnongpuxuanchuancehuahuodongxingshi
zainongpushidianfangan、zuzhishenchahepuchabiaodengjiqijian,gezhen、jiedaoshequ、zijinshuipingfazhanqunongpubanyaoyiju“xianzhuxuanyanghuatuiguangzhongzhongzhizhong,miaohuichushijiexuexiღqifen”dexuanyanghuatuiguangdebiaozhun,genghaodituijinmeixiangnongpuxuanyanghuatuiguangyingxiaohuodong。
(1)協同區農普辦組織開展相關集體活動。
(2)配合區農普辦,下發《致普查對象的一封信》、宣傳海報、農普紀念品及宣傳片等。
(3)根據區農普辦統一安排,結合自身特點,開展本地區相關宣傳活動及物品制作等。
4、dazaoshujuxinxishenbaoxinjizhi
gezhen、jiezhen、jingjishihuijimuzhizuoquyingliqingnongpuduanxinyuan,tigongxiangguanxinxizhibaode💜zuoye,zhijiejiangbenjiqunongpudezuoyezuoshiqingzhibaoqunongpuban。
5、buduankuodashineishixuanchuandekuodamian
結合本地區自身特點,采用多種宣傳形式,如布告欄、戶外廣告牌、LED顯示屏、黑板報、大型宣傳畫或大型燈箱廣告等,在本區域內的主要車站、交通主要干🔜道、鄉里田間和家庭農場等,進行農業普查戶外宣傳。同時,要充分動員村居委會的宣傳力量,力爭擴大所轄區域內農普戶外宣傳的覆蓋面,使農普宣傳全社會化。
neirongzhuci: ganhao zhongzhiyepuchabiao huodongtuiguangshangban detongzhi
上海市松江區第三次農業普查領導小組辦公室 ᩚᩚᩚᩚᩚᩚᩚᩚᩚ𒀱ᩚᩚᩚ2016年8月8日印發 |